We produced a series of Reels for Esmeralda Gallemore, a nutrition blogger with an audience of over 100,000 followers. Before shooting, we did research into the nutrition content space specifically — what kinds of formats were performing, what her audience already responded to, and where there was room to experiment. From there, we built out a test series spanning different formats: longer, narrative-style Reels that walk through a topic in depth, and short, reach-focused clips built to maximize discoverability and pull in new viewers.
Content Built Around a Voice
Nutrition content lives or dies on trust — followers come back because they believe the person talking to them, not because of production value alone. We shot with that in mind: clean, simple setups that let Esmeralda's personality carry each clip, rather than a heavily styled look that would feel disconnected from her usual content.
Testing Formats On Purpose
Rather than committing to one style across the whole series, we treated it as a test — longer storytelling formats to build depth and connection with existing followers, and shorter, fast-paced clips designed to perform well with new audiences and the algorithm. Comparing how each format performed gave a clear read on what to lean into going forward, instead of guessing.
Scripting to Match the Format
Part of the work included writing Reels scripts built specifically for short-form pacing — hooks that land in the first second, information delivered in digestible beats, and a structure built to hold attention on a platform where every clip is competing for a swipe.
Why It Matters
For a creator with a following this size, testing before committing to a single content strategy pays off. A well-researched, varied Reels batch doesn't just produce content — it produces data on what actually works for that specific audience.